Hey, I'm Win Nguyen.
I help service businesses use AI to make more money and save more time.
Not theory, not hype. I've spent a decade as the sales and growth engine inside fast-scaling companies, and now I help owners of high-ticket service businesses find the bottlenecks worth fixing and put AI to work on them.
pipeline sourced by the sales team I built from 1 to 5 reps
monthly revenue scaled in ~9 months as Sales Director
led US partner development through its American expansion
closed in my first quarter back as a rep
Sound familiar?
I'm so busy, but I'm just treading water.
If I stop doing what I'm doing, the business would implode.
My people are good, but they can't run without me.
I tried ChatGPT but it didn't really do anything for us.
The second I take my eye off something, it slides back.
That last one is the tell. You don't have an AI problem. You have a business that runs on you, and no tool fixes that on its own. That's where I start.
AI is a win-more button.
If your business was winning before AI, it will win way more. If it wasn't, AI just makes the cracks worse. Most owners hope AI will fix the things they haven't addressed. It won't. It amplifies whatever is already there.
More sales is not the answer. Scale is. And scale is different from growth.
Everyone preaches more clients, more leads, more revenue. But if you get there on acquisition alone, you build yourself a prison: more demand on you, more plates spinning, more hours, less margin. Scale means getting more out of the team and clients you already have.
It starts with two questions I ask every owner: how are you measuring progress (forward, not backward through last quarter's financials), and how are you holding people accountable to performance, not busywork. Once those answers exist, AI stops being a toy and starts being leverage: it catches the client about to slip, keeps delivery consistent when you look away, and clears the busywork so your team can do the work you hired them for.
Start with the AI audit
$1,000 flat · one weekA focused look at your business that ends with a plan, not a pitch.
- We dig into how the business actually runs. Where the money comes from, where your hours go, where things slide the moment you look away.
- I find the bottlenecks worth attacking. What to automate, what to delegate, what to measure. Ranked by money and hours, not by what's trendy.
- You walk away with a roadmap you own. Concrete and in order. Run it yourself, or have me implement it with you.
Who I work with
A great fit
- High-ticket service businesses with a teamConsultants, coaches, SaaS, clinics, firms. You have people, clients, and revenue. What you don't have is leverage.
- Owners who'll actually implementI bring the system and hands-on help. You bring the willingness to change how things run.
Not a fit
- Marketing agenciesConflict of interest with my other work, so I just don't. I'm happy to point you to people who serve agencies well.
- Anyone shopping for magicIf you want a robot that fixes a business you won't fix, that robot doesn't exist. I checked.
Why owners trust me with this
I'm not a guru and I'm not a founder with a course. I've been the growth engine inside companies as they scaled, which is exactly the seat you learn the real bottlenecks from. And I'm obsessed with using AI in my own work every single day, so what I bring you is what I've already proven on myself.
Built a sales team from 1 to 5 reps that sourced ~$50M in pipeline for a healthcare marketing company doing $600K a month at peak.
Scaled a sales org from $300K to $800K a month in about 9 months as Sales Director, managing 10 people while still closing.
Led US partner development for a billion-dollar public SaaS company expanding into the American market.
Closed ~$300K in my first quarter back as a rep after stepping out of leadership during COVID. I don't just manage the machine, I can drive it.
If the business can't run without you, let's fix that.
Book 30 minutes. If it's a fit, we start the audit. If it's not, you leave with one good idea anyway.
Not ready to talk? No pressure. The call is also just a conversation, and "I'm exploring" is a perfectly good reason to book one.